Intriguing as it is adored, Project X showcases unique labels created by independent artists that have been translated from their original media, be it canvas, street art, or photography. Teaming up with artists to spawn inspired works that tie into each beer’s namesake, we have adopted a distinctive concept that shifts the focus from just the liquid in the can, to a sensory experience that makes a piece of aluminum not just a thing of beauty, but a true work of art both inside and out.

These are one-off, limited production brews. 

7.3% ABV | 45 IBU

7.2% ABV | 28 IBU

6.9% ABV | 25 IBU

7.5% ABV | 25 IBU

FLAWLESS IMPERFECTION

HAZY IPA

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Artist: Zofia Bogusz

Location: Astoria, NY

Media: Oil on Wood Panel

Release Date: Feb. 19, 2021

Bbls Produced: 348

@zofiaart

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FROM THE ARTIST:

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"It was a sunny late September afternoon. Golden hour was gleaming through the window illuminating the room with that warm nostalgic yellow.  My friend’s face got caught in the sun rays, her hazel eyes trapping the amber light. The iris, skin and eye lashes became sharp with detail and surrounded by shadows and highlights. Still staring I grabbed my phone and started taking photos, and that’s how the reference and inspiration for Flawless Imperfection came about. Since I do a lot of portraiture it’s often these spontaneous moments in time and light that inspire the subject matter of my work.  Photographs of altered faces, or just certain facial features, combined with bright colors and specific moods are the backbone of my most recent body of work. I like the mixture of realism and abstraction. Nature sometimes makes its way into my work as well. 

BEER DESCRIPTION:

A higher gravity brew that is balanced by a weighty body and wheaty flavor. Late-edition Sabro hops shine bright with aromas of tangerine, coconut, tropical fruit, and stone fruit, with hints of cedar, mint, and cream. Like others in the Project X Series, and true-to-style, a lasting haze persists through to the bottom of the glass and presents opaque.

Visit our blog for more on the artist and the beer. 

@mammatooks.tookeyart

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FROM THE ARTIST:

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"I have been drawing since I could hold a tool to make marks. It wasn't until 2014, after our daughter graduated from high school, that I decided to pursue an art career. Prior to that, I shared the love of art through teaching for 18 years. Since leaving my teaching career, I have found passion in providing portraits to families who have lost a loved one. It is through this work that I feel most alive, I feel I am truly living my purpose, sharing light with the world."

BEER DESCRIPTION:

High protein malts create a soft mouthfeel and characteristic haze which is accentuated by the omission of any colored or caramel malts to ensure it remains hop-focused. Oats and German Pale Wheat Malt add a light cracker-like flavor. The hop profile remains fruity with light citrus and tropical notes reminiscent of mixed berries, pineapple, and orange zest. Calcium chloride is added to accentuate palate fullness.

Visit our blog for more on the artist and the beer. 

COSMIC PYROKINESIS

HAZY IPA

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Artist: Jessica Tookey

Location: Boise, ID

Media: Acrylic on canvas

Release Date: Nov. 13, 2020

Bbls Produced: 880

6.7% ABV | 25 IBU

6.6% ABV | 25 IBU

SECTIONED

HAZY IPA

Artist: Chantal deFelice

Location: San Clemente, CA

Media: Photography

Release Date: Oct. 01, 2020

Bbls Produced: 540

@chantaldefelice

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Whether it is through photography, painting, video or sound, Chantal explores the micro landscapes found in nature as if they were scenes from another planet. Mollusk features, such as the hairs on a crab's carapace or the iridescent interior of an abalone shell, become monumental terrains to be traversed, and through these close up studies of natural forms, we are invited to wonder at the connection running through every form of life, on our own earth and beyond.

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'Sectioned' is the product of an imaginative staging of a discarded crab carapace photographed through a magnifying lens, where the crab setae, or fur/hairs, become visible.

Taking inspiration from what she sees in nature, Gail uses watercolors and acrylic to bring the world around her to life through her uplifting and colorful illustrations. 

Originally titled "The Big Picture" this stunning painting was inspired by Gail's late night musings about earth’s place in the universe.

FROM THE ARTIST:

"Considering the stars, constellations, and unknowns that seem an arm’s length away on a clear night, I reflected about how pulled we are to our moon and light shows in the sky.  Having spent 20 years living in Alaska, I was moved to include a section of Northern Lights in my painting. I used a selection of knives to paint The Big Picture with viscous Acrylic paint on a museum-quality wrapped canvas."

Visit the artist website for more. 

@richards_gail

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ALONE IN SPACE

HAZY OATMEAL IPA

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Artist: Gail Richards

Location: Riggins, ID

Media: Acrylic on canvas

Release Date: Jul. 15, 2020

Bbls Produced: 200

6.9% ABV | 30 IBU

6.8% ABV | 25 IBU

MYSTIC ALCHEMY

HAZY IPA

Artist: Giovanni Tamponi

Location: Cagliari, Italy

Media: Paper/Illustration

Release Date: Mar. 04, 2020

Bbls Produced: 200

@joetamponi

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Reveling in the world of Rat Fink-esque cartoon illustrations, Giovanni is no stranger to commissioned art. Drawing inspiration from skateboarding lifestyle and Traditional American Tattoo stylings, Joe has illustrated everything from mug designs and device covers, to skateboard decks and coloring books. 

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Collaborating on this piece remotely brought its share of challenges, but in the end, Joe's vision and commitment to his craft resulted in a stunning and unique work of art.

@davidblakeart

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Originally titled "She's Always Darkest Before Dawn", David's unique ability to combine screen printing and acrylic painting brings to life a dramatic and vibrant depiction of the opposing attributes of a strong woman, depicting her mystique as well as her ferocious qualities.

APHRODITE RISING

HAZY IPA

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Artist: David Blake

Location: San Clemente, CA

Media: Mixed

Release Date: Nov. 26, 2019

Bbls Produced: 141

6.7% ABV | 30 IBU

GROOVE RIDER

HAZY IPA

Artist: Heidi Geist

Location: Planet Earth

Media: Mixed

Release Date: Aug. 29, 2019

Bbls Produced: 57

6.6% ABV | 30 IBU

@48beerproject

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With very few artistic disciplines outside her command, Heidi managed to fuse an existing acrylic painting with a digital illustration to create a mixed media masterpiece.

Largely believed to be the most unadulterated form of track recording, the art piece demonstrates the juxtaposition of a dated phonogram producing a vibrant soundscape, with 'Groove Rider' representing the needle of the record player riding the grooves of the vinyl.