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Beer Release: Idol Worship HIPA Sets the Tone for Project X in the New Year

FRESH OFF A THIRD STRAIGHT YEAR OF ROTATING IPAS FROM OUR PROJECT X SERIES, we pulled out all the stops for our newest artist-inspired brew to kick off the new year. Idol worship takes cues from former brews in the series, erring on the side of west-coast inspired hazies we've become recognized for.

“We’ve learned a lot over the last few years about striking the right balance in terms of flavor and appearance in these beers. Upping the ABV allowed us to push the hops a bit harder while avoiding any unclean bitterness, and turning up the wheat gives us some extra body and haze without having to back-sweeten with lactose which can be common for the style.”

-Chris Baker – Director of Brewing Ops, Mother Earth Brew Co.

Our latest HIPA also boasts all New Zealand and Australian Hops - Nelson Sauvin, Galaxy, and Vic Secret all set the tone with ample tropical fruit aroma and flavor that include passion fruit, mango, lychee, kiwi, and pineapple.

Another notable quality of Idol Worship is that it's noticeably more bitter than is typical for the style, and certainly amongst the East Coast variety. In fact it's a full 10 IBUs higher than Static Profile, but it doesn't come through one-dimensional - the beer's hoppiness is elevated as well. It will be a welcomed change for those looking for a little more oomph in a HIPA.

Enough about what's inside. Externally, the label features the confounding surrealism of abstract artist DOM, or @dynamodoh if you're the Insta-type. His Dali-like works make for a fantastic canvas with which to frame the liquid. Check out more of his work on instagram. 👇

Idol Worship is available now at our Idaho tasting rooms in Boise and Nampa, and will roll out to distribution throughout January in 16oz cans and limited draft. Search near you on our Beer Finder.

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1 Comment

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shooter bubble
3 days ago

WOW the exterior design style of the can is very unique and novel bubble shooter

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