Project X Series Release: 'Who's Whoo' HIPA Conjures Surreal Vibes
- Mother Earth Brew Co.
- Jul 12, 2024
- 1 min read
Our Project X Series is on a roll this year with our latest HIPA marking the halfway point of a release-packed summer. Using a triple-threat trio of tropical goodness in Idaho 7, Citra, and Mosaic, along with the stirring cover art by Daniel Andersson; better known on Instagram as @vexed_works.
THE ART
Daniel Andersson is a Stockholm, Sweden-based artist that creates "surreal digital collages" but the results are clearly much more dramatic than a simple three word description would imply. With his unique brand of dark, twisted, and often morbid collages, it's no wonder Daniel has amassed a following of over 35K on Instagram alone.
THE BEER
Who’s Whoo focuses on a more fruit-forward flavor and aroma. When designing this beer our brewers set out to highlight the most prominent sensory attributes of the featured hops: looking for blueberry, tangerine, mango and guava. With a dependable malt bill of pale 2-row, wheat, and dextrin, this beer has a wonderfully soft palate with a tropical aroma and medium body.
"We have a lot of experience with the Citra/Mosaic combo as we have used it pretty extensively in the past with both Hop Diggity [DIPA] and Big Mother [IIIPA]. We know that both contain oils that work symbiotically depending on where they are used on the hot and cold side."
-Matt Watterson, Head Brewer
Who's Whoo is available now on draft and in 16oz cans. Search our Beer Finder or pick it up at one of our tap rooms.
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That sounds like such a creative beer release! I love how they mixed unique hops for a fruity vibe. It kinda reminds me of how Dairy Queen’s food menu also brings together fun flavors, like mixing sweet treats and savory items for a complete experience. Both definitely know how to surprise your taste buds!
the way you explained the inspiration and flavor profile behind “Who’s Whoo” HIPA was very clear and helpful. The blend of Idaho 7, Citra, and Mosaic hops making for tropical notes of blueberry, mango, and guava sounds absolutely delicious — and pairing that with the surreal can art by @vexed_works adds a whole sensory dimension that I find really creative. I recently came across a similar thoughtful review on a blog https://samedaydiplomas.com/ that explored how craft‑brew branding and flavour narratives can really shape the drinking experience. Great work — looking forward to trying this one soon!