Beer Release: Ascent WCIPA and All-Purpose Pils Join our Core Lineup

Mother Earth Brew Co.
Jan 29
2 min read

Cans and glasses of beer labeled "All-Purpose Pilsner" and "Ascent West Coast IPA" on a dark background, with golden and amber colors.

We are expanding our year-round lineup with the addition of an outdoorsy, West Coast-Style IPA - Ascent, and a top-shelf German Pilsner, called All-Purpose.

Although, technically, “Ascent” soft-launched in Q4 of 2024, with limited distribution and our Vista, Nampa, and Boise tap rooms, the beer is now shipping network-wide in 16oz 4-packs and on draft. Ascent exemplifies the modern IPA, featuring tropical fruit and citrus-forward flavors with a dank finish, and a combination of light base malts to ensure it’s all about the hops.

Climber on a rocky overhang at sunset. Foreground shows a can and glass of Ascent West Coast IPA. Text: Featuring Nelson, Strata, Mosaic, & Idaho 7 Hops.

Further down the beer spectrum, “All-Purpose” Pilsner offers a lighter option for craft-brew fans, combining German noble hops with traditional cold fermentation for a super clean finish the brewery describes as, “Your new go-to Pils.” All-Purpose, unlike its IPA counterpart, will launch in 12oz 6-packs, but will go straight to network-wide distribution in cans and on draft.

Glass of pilsner pouring, with a yellow can of All-Purpose Pilsner on a dark background. Text: All-Purpose Pilsner, clean & crisp.

Both beers represent exciting opportunities for innovation according to our Founder and President, Daniel Love:

“We spent a good part of last year, and even all the way back into Q4 of 2023, perfecting these beers through R&D and customer feedback. Ascent and All-Purpose are really exciting brews to finally see come to fruition after over a year of piloting. In a time where a lot of brewers are looking outside their core line for the next exciting beverage, we wanted to stay true to our roots and innovate within a category we still believe will win the long game - Beer.”

Both Ascent and All-Purpose roll out through February via our distribution network. Customers looking for early access are urged to visit our tap rooms this Saturday, February 1st for the release parties (Friday the 31st for loyalty program members). Follow our tap room accounts on social media for more details or visit our beer finder to search near you.