We are delighted to announce the release of two new beers to close out an already-loaded 2024. Launching almost simultaneously, Spirit Animal and Sin Tax are both highly anticipated releases from opposing ends of the beer spectrum, representing our Project X and Limited series’, respectively, and arriving just in time for the holidays.
Spirit Animal utilizes our familiar Project X Series formula by encasing a pillowy hop bomb within stunning custom label art from well-known digital artist, Pixel Eyes.
The hop bill separates itself from past iterations in the series by inviting a fourth hop varietal to the party and rounds out an all-star lineup of Idaho-7, Nectaron, Simcoe, and Citra.
New by rule, but not in concept, we also revived one of our classics this year in Sin Tax Imperial Peanut Butter Stout; a brew that fans have been clamoring for since it was discontinued as a core beer in 2021.
After experimenting with a reformulation last year, we opted for a return-to-form with the original recipe fans fell in love with almost a decade ago.
“Feedback on the recipe change last year was polarizing. When you have a legacy brand like Sin Tax, you have a lot of folks that aren’t looking for improvisation. They want it to taste how they remember it so in that regard it becomes nostalgic flavor. I guess the old adage applies here: ‘If it aint broke, don’t fix it’.”
-Dan Love, Co-Founder/President – Mother Earth Brew Co.
So, yeah. In other words...She's back baby!
Spirit Animal and Sin Tax will be rolling out over the holidays in a craft retailer near you in 16oz cans and on draft or at one of our three tasting rooms. Additionally, Southern California exclusively, will be getting its Sin Tax draft kegs for distribution on NITRO, for those interested, while cans will remain CO2. Timing varies by market, but customers are urged to search our beer finder at findmotherearthbrewing.com and follow our tap room social media accounts for release dates. 👇
@motherearthvista
@motherearthboise
@motherearthnampa
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Wow, what an exciting lineup to close out the year! 🎉 Spirit Animal sounds like an absolute dream for hazy IPA lovers, especially with that stellar hop lineup. I'm already a big fan of Idaho-7 and Citra, so adding Nectaron and Simcoe is the cherry on top! Also, Pixel Eyes’ label art is always a vibe—it adds such a cool visual punch to the experience.